Palava continues to strengthen its bonhomie with the start-up community and build new partnerships. Its newest hyperlocal partner is ‘sRide’, a service dedicated to carpooling in India. Since its launch in Palava in August, this carpool app has not only helped citizens save time and money on travel to and from Palava but has also saved 1056 Kgs of carbon dioxide, equivalent to planting 50 trees a month. sRide’s COO, Nitin Chadha shares insights on the journey of this transportation startup.
How is sRide changing the way commute is undertaken in the city?
sRide is present across 4 cities, Pune, Hyderabad, Bangalore & Mumbai and the one trend that we have seen in common across all cities is that when we launch in a city, there are early adopters who have been waiting for a service like this for a while and start using it from day one. There are some who get references from their friends or colleagues and start using it 2-3 times in a week. Eventually, a large part of the office going population uses it on a day to day basis to commute to their workplaces, which they do approximately 10 times a week and 44 times a month. While people generally use any another taxi app based services twice or thrice in a month, the possibility of using sRide is about 44 times a month. It is as easy as using some of the other social media applications (WhatsApp, Facebook) that are used on a daily basis. This has given riders (who were earlier using public transport) a comfortable & cost-effective commute facility. The saving is substantial in the case of both riders as well as car-owners. Apart from that, carpooling not only reduces the pressure on roads but also creates a strong social community with people that you are carpooling with. It connects people with others from their community, office, or neighborhood who they have never met earlier. It creates social impact and exchange of interesting stories during the commute. The social networking that people are able to do while carpooling is exclusive to our platform.
Do you see a trend in the commuters becoming more eco-friendly?
Absolutely! This is a very exciting time to be in the transportation industry. Today’s generation is very eco-conscious. People are not only looking for easy to use, eco-friendly transportation but are also looking for a transportation that is impactful, cost-effective and that gives back to society. Carpooling is the only way of commuting that fulfills all these requirements. It helps you reduce traffic & pollution, saves cost, and helps one create a green impact on an individual level by reducing levels of CO2. Our users are very conscious and aware of the number of kilometers they are carpooling and the amount of carbon emissions being reduced.
Can you share some highlights of the operation strategy that makes sRide a distinct service?
sRide platform focuses on making its service a way of life. It lays special emphasis on aspects important to users: security, ease of use, online payments, and professional networking. We have partnerships with some of the largest IT companies across these cities (sRide works with 150+ companies across cities) and have helped both organizations, as well as employees, reduce their transportation cost. The platform is very advanced and can support both intra-city carpool and long distance carpooling. It can be used in any part of the world. Currently, in India, we are focusing only on the home-office commute as that forms the bulk of what we like to call as peak hour traffic. This traffic takes place every day, sometimes twice a day and is something everyone wants relief from. A 20% reduction in this issue can bring a huge improvement in employee productivity and health status of people.
How is sRide helping build community engagement?
sRide is helping communities in a huge way. If you take the example of Palava and the IT companies in Navi Mumbai, there are at least 4000-5000 people in each of these companies and a lot of them might be living in Palava or the nearby areas. The chances of a person knowing all the people from his or her organization are remote but on availing sRide, one gets the option to access and connect with them and to network with other professionals. One has the option to carpool with the same person every day or connect with new people on a daily basis. You can connect with all the people who live within 1-2kms from your residence. Who knows one may even find a salsa partner or tennis companion while riding to work!
How are you encouraging commuters to ride with sRide?
Most of our users are self-motivated and see the value in carpooling. Over 50% of our users come from referrals and are encouraged by their friends or family to carpool every day. They realize the value of the impact they have on the food chain and the environment by reducing CO2 emissions and saving trees. Other periodical incentives offered to them are often overshadowed by this achievement. A lot of the people who are genuinely eco-friendly and want to conserve the environment, in reality, have never even planted a tree. You can verify this by asking around. It often never occurs to people that they have never planted a single tree in their lifetime, so when we tell people that by carpooling for 105 km they are reducing CO2 that is equivalent to 1 tree in a year it suddenly makes them beam with pride. Everyone wants to contribute to society and sRide helps one accomplish the same. The motivation drawn from this accomplishment is the biggest encouragement for our commuters. Another encouraging factor is the effective cost saving that is possible by carpooling every day, in the long run, for all users be it riders or car owners. By using sRide commuters have been able to cut down their travel costs by up to 70% per month. That is substantial saving if calculated on a yearly basis.
Is sRide redefining the statistics often shared for transport and commute?
Carpooling is a not a new concept in India. It has been around for decades. Sharing a car or a bike ride with your friend while going to college was nothing but carpooling. But back then, it was unorganized, not trackable and did not give any options to the user if his/her co-rider was not available on a particular day. Today at sRide, we work with the city management about information on the city and its traffic routes. We use technology to access relevant information in an effective way to make transportation easier and carpooling more organized and reliable.
Can you tell us about the partnership of sRide with Palava?
We are very proud to be associated with Palava and grateful to have this opportunity to be a part of a Smart City that encourages sustainable transportation. Citizens of Palava are very eco-friendly and we have seen its impact in the very first month of our launch. The number of trips completed and the number of kilometers carpooled have been very encouraging, considering carpool is a density based solution that takes a while to create a high-density corridor. We expect to make Palava the top Smart City in India with the least amount of carbon footprint from transportation. Our aim is to reduce carbon emission during office commute by 25%.
What are the future plans for your partnership with Palava?
Palava is still developing and in the next 2-3 years, the number of citizens living there will be huge. That’ll also increase the need for better infrastructure and transportation not only within Palava but essentially outside the city, connecting to Mumbai. We have committed our full support to the Palava City Management Association to make sustainable transportation as one of the focus points and increase the density & usage of carpooling in the next one year. We want to set Palava as a benchmark for Smart Cities in terms of sustainable transportation as it has the potential to do so.
What are the future plans of sRide in India?
Currently, sRide is present in Pune, Hyderabad & Bangalore (apart from Palava). We do have a plan to expand to other major cities in India but as of now, we want to focus on what we are doing in the existing cities and make a larger impact there.
Could you share some insights about your team?
sRide has a small team of 15 people and we are very proud of what we have achieved with a very small and agile core. Our CEO and Founder, Lakshan Jha has 18+ years of experience in IT and has worked with companies like Infosys and Cognizant.